Cash-Strapped Small Businesses Sit Out Black Friday Despite Knowing Discounts Drive Sales, Xero Survey Finds

Xero study finds 34% of small business owners have never run holiday promotions, with 54% citing affordability as the main barrier DENVER, Oct. 7, 2025 /PRNewswire-PRWeb/ -- New research from global small business platform Xero reveals a fundamental dilemma facing small business owners...